01
Practice trust — GP
Warm, human, approachable. Real team photography at the centre. Sage palette, one booking CTA, accessibility first. For GPs, general medicine, family practices.
Referenz Newbay Medical, One Medical
Demo ansehenA website that
makes patients feel
welcome.
99ersstudio — medical practice websites across the DACH region. HWG-compliant, warm, and accessible.
What most
practice websites get wrong
01
No online booking
67–78% of patients prefer online appointment booking and leave a site immediately if no clear booking button is visible. The booking CTA must be in the first viewport — not buried in the footer. Source: KBV Praxisbarometer Digitalisierung
02
HWG violations
Most agency-built sites contain prohibited therapeutic claims (HWG § 3 / Heilmittelwerbegesetz, Germany's Therapeutic Products Advertising Act), unlawful success guarantees, or advertising aimed at the seriously ill (HWG § 12) — cease-and-desist exposure and fines of up to €50,000. We deliver HWG-reviewed copy as standard.
03
Incomplete imprint
Missing Ärztekammer (medical chamber) entry, missing Kassenärztliche Vereinigung (KV — statutory health insurance association), no reference to MBO-Ä (German Model Professional Code for Physicians) — for registered physicians this is routinely actionable under UWG § 3a.
04
Not accessible
BFSG (Barrierefreiheitsstärkungsgesetz — German Accessibility Strengthening Act) has been in force since 28 June 2025. Practices with online booking or contact forms are covered. WCAG 2.1 AA is a legal requirement, not a nice-to-have. We build for accessibility from day one.
What we deliver
Six capabilities we bring to every practice site.
01
Design
Warm, clear, patient-centred. No templates — every practice site is a calm, self-contained system.
02
Motion
Motion Kit 3.0: text-reveal, scroll-fade, hover-lift. Calm and reassuring — no animation that competes for a patient's attention.
03
HWG-compliant
All copy reviewed against HWG §§ 3, 11, 12, 14. No therapeutic claims, no efficacy guarantees — factual throughout.
04
Accessibility
WCAG 2.1 AA, BFSG-compliant: contrast 4.5:1+, keyboard navigation, alt text, ARIA. Legally required since 28 June 2025.
05
Legal
GDPR by design: self-hosted fonts, no US CDN, cookie consent per TTDSG § 25. Imprint with Ärztekammer and KV entry.
06
Online booking
Booking widget integration (Doctolib, Samedi, or practice software) with GDPR notice — no proprietary data store.
We know the HWG —
and build
accordingly
HWG-compliant copy as standard
Every text we deliver is factual under HWG § 3 (Heilmittelwerbegesetz / German Therapeutic Products Advertising Act): areas of focus, service descriptions, qualifications — no therapeutic promises, no efficacy guarantees, no cease-and-desist risk. HWG § 14 threatens criminal liability — we protect through expertise.
Imprint under § 5 DDG — complete
Professional title (Arzt / specialist designation), responsible Landesärztekammer (state medical chamber), Kassenärztliche Vereinigung (KV — statutory health insurance association), professional code (MBO-Ä), VAT exemption notice under § 4 No. 14 UStG — missing entries are routinely actionable under UWG § 3a.
GDPR + BFSG by design
Patient data is a special category under GDPR Art. 9. No Google Fonts. No US CDN. Self-hosted fonts, EU servers, professional medical confidentiality (§ 203 StGB / German Criminal Code) as a design principle. BFSG accessibility (WCAG 2.1 AA) has been a legal requirement since 2025.
Two directions.
One calm signature.
Each demo is a complete example practice — different design languages, all HWG-compliant, all accessible.
03
Modern digital practice
Booking flow as the hero, 3 visible steps. Telemedicine offerings framed in compliance with HWG — only for professionally permitted cases. Editorial-modern, privacy as a feature.
Referenz One Medical, MyHealthPrac (SOTD 2025)
Demo ansehenAll demos: fictional practices, Pexels photography, noindex. Your own site will feature your own images and your team.
67–78% Patients prefer online booking
€ 50,000 Max. fine for HWG violations
2025 BFSG in force — mandatory for practices
0 Google Fonts — self-hosted only
What's included
Patient-first layout
Booking CTA in the first viewport. Opening hours and contact reachable in 2 taps on mobile.
Motion Kit 3.0
text-reveal, scroll-fade, hover-lift — calm and reassuring. No animation that distracts patients.
HWG-compliant sample copy
All example texts factually reviewed: areas of focus, service descriptions — no therapeutic claims.
BFSG / WCAG 2.1 AA
Contrast 4.5:1+, keyboard navigation, alt text, ARIA, lang attribute. Legal requirement since 28 June 2025.
Complete imprint
§ 5 DDG, Ärztekammer + KV, MBO-Ä, VAT exemption notice — no cease-and-desist risk for the practice.
GDPR-compliant setup
No Google Fonts. No US CDN. Cookie consent per TTDSG § 25 with reject-all button. EU servers.
Static output (Astro)
No WordPress overhead. Fast, secure, affordable to host. Core Web Vitals in the green.
Technical SEO
Sitemap, robots.txt, OpenGraph, JSON-LD structured data for LocalBusiness + MedicalOrganization.
Transparent pricing
One-time project fee. No hidden costs. Maintenance packages optional.
Starter
€ 1,900
one-time
- Single-page practice presence
- GDPR-compliant contact form
- Imprint incl. Ärztekammer entry
- HWG-reviewed sample copy
- Mobile-first, system fonts
- Handover as static site
Pro
€ 5,900
one-time
- Everything in Starter
- Team page (photo, chamber, bio)
- Patient-friendly services page
- Online booking widget integration
- Motion Kit: text-reveal + scroll-fade
- Cookie consent TTDSG § 25
- BFSG / WCAG 2.1 AA structurally
- 3 revision rounds included
Custom
from € 9,500
on request
- Everything in Pro
- Multilingual (DE/EN/TR/AR)
- CMS integration for content management
- Custom booking journey
- Full GDPR Art. 9 privacy package
- 3D logo / brand identity
- Priority support for 12 months
Maintenance packages (optional)
Basic € 49 / mo Hosting, updates, backup
Pro € 149 / mo + Content updates & SEO reporting
Premium € 499 / mo + New development & priority support
From briefing to
go-live — in four steps.
Step 1 1–2 days
Briefing & analysis
Discovery call: practice, specialty, target patients, compliance requirements. Analysis of your current online presence and HWG risk assessment.
Step 2 3–5 days
Design & concept
Design system, typography, colour concept, page structure. HWG-compliant copy drafts. Two design directions, review, and sign-off.
Step 3 5–7 days
Development & compliance
Built in Astro with motion integration, imprint, GDPR, cookie consent, BFSG review, and online booking integration.
Step 4 1–2 days
Handover & go-live
Cross-browser testing, Lighthouse audit, final HWG review, deployment guide or direct deployment. Revision rounds included.
Send us an inquiry
Tell us about your practice. We respond within 24 hours.
Response time
Within 24 hours
Initial call
Free, 30 minutes, in English or German