01
Practice trust — GP
Warm, human, approachable. Real team photography at the centre. Sage palette, one booking CTA, accessibility first. For GPs, general medicine, family practices.
Referenz Newbay Medical, One Medical
Demo ansehenA website that
makes patients feel
welcome.
99ersstudio — medical practice websites across the DACH region. HWG-compliant, warm, and accessible.
What most
practice websites get wrong
01
No online booking
67–78% of patients prefer online appointment booking and leave a site immediately if no clear booking button is visible. The booking CTA must be in the first viewport — not buried in the footer. Source: KBV Praxisbarometer Digitalisierung
02
HWG violations
Most agency-built sites contain prohibited therapeutic claims (HWG § 3 / Heilmittelwerbegesetz, Germany's Therapeutic Products Advertising Act), unlawful success guarantees, or advertising aimed at the seriously ill (HWG § 12) — cease-and-desist exposure and fines of up to €50,000. We deliver HWG-reviewed copy as standard.
03
Incomplete imprint
Missing Ärztekammer (medical chamber) entry, missing Kassenärztliche Vereinigung (KV — statutory health insurance association), no reference to MBO-Ä (German Model Professional Code for Physicians) — for registered physicians this is routinely actionable under UWG § 3a.
04
Not accessible
Older and visually impaired patients are over-represented in a practice — they are the ones defeated by weak contrast, by forms that cannot be operated from the keyboard, by appointment booking without screen-reader labels. BFSG (Barrierefreiheitsstärkungsgesetz — German Accessibility Strengthening Act) does not bind solo practices (§ 3 Abs. 3 BFSG, micro-enterprise exemption) — we deliver WCAG 2.1 AA regardless, measured at every tier.
What we deliver
Six capabilities we bring to every practice site.
01
Design
Warm, clear, patient-centred. No templates — every practice site is a calm, self-contained system.
02
Motion
Motion Kit 3.0: text-reveal, scroll-fade, hover-lift. Calm and reassuring — no animation that competes for a patient's attention.
03
HWG-compliant
All copy reviewed against HWG §§ 3, 11, 12, 14. No therapeutic claims, no efficacy guarantees — factual throughout.
04
Accessibility
WCAG 2.1 AA, BFSG-compliant: contrast 4.5:1+, keyboard navigation, alt text, ARIA. Measured with axe-core, 0 violations.
05
Legal
GDPR by design: self-hosted fonts, no US CDN, 0 cookies — no consent banner needed. Imprint with Ärztekammer and KV entry.
06
Online booking
Booking widget integration (Doctolib, Samedi, or practice software) with GDPR notice — no proprietary data store.
We know the HWG —
and build
accordingly
HWG-compliant copy as standard
Every text we deliver is factual under HWG § 3 (Heilmittelwerbegesetz / German Therapeutic Products Advertising Act): areas of focus, service descriptions, qualifications — no therapeutic promises, no efficacy guarantees, no cease-and-desist risk. HWG § 14 threatens criminal liability — we protect through expertise.
Imprint under § 5 DDG — complete
Professional title (Arzt / specialist designation), responsible Landesärztekammer (state medical chamber), Kassenärztliche Vereinigung (KV — statutory health insurance association), professional code (MBO-Ä), VAT exemption notice under § 4 No. 14 UStG — missing entries are routinely actionable under UWG § 3a.
GDPR + BFSG by design
Patient data is a special category under GDPR Art. 9. No Google Fonts. No US CDN. Self-hosted fonts, EU servers, professional medical confidentiality (§ 203 StGB / German Criminal Code) as a design principle. BFSG accessibility (WCAG 2.1 AA) is included at every tier — including where the law exempts solo practices.
Two directions.
One calm signature.
Each demo is a complete example practice — different design languages, all HWG-compliant, all accessible.
03
Modern digital practice
Booking flow as the hero, 3 visible steps. Telemedicine offerings framed in compliance with HWG — only for professionally permitted cases. Editorial-modern, privacy as a feature.
Referenz One Medical, MyHealthPrac (SOTD 2025)
Demo ansehenAll demos: fictional practices, Pexels photography, noindex. Your own site will feature your own images and your team.
67–78% Patients prefer online booking
€ 50,000 Max. fine for HWG violations
AA WCAG 2.1 level — measured, not estimated
0 Google Fonts — self-hosted only
What's included
Patient-first layout
Booking CTA in the first viewport. Opening hours and contact reachable in 2 taps on mobile.
Motion Kit 3.0
text-reveal, scroll-fade, hover-lift — calm and reassuring. No animation that distracts patients.
HWG-compliant sample copy
All example texts factually reviewed: areas of focus, service descriptions — no therapeutic claims.
BFSG / WCAG 2.1 AA
Contrast 4.5:1+, keyboard navigation, alt text, ARIA, lang attribute. Checked against axe-core, 0 violations at handover.
Complete imprint
§ 5 DDG, Ärztekammer + KV, MBO-Ä, VAT exemption notice — no cease-and-desist risk for the practice.
GDPR-compliant setup
No Google Fonts. No US CDN. 0 cookies, so no consent banner is needed. EU servers.
Static output (Astro)
No WordPress overhead. Fast, secure, affordable to host. Core Web Vitals in the green.
Technical SEO
Sitemap, robots.txt, OpenGraph, JSON-LD structured data for LocalBusiness + MedicalOrganization.
Transparent pricing
One-time project fee. No hidden costs. Maintenance packages optional. Accessibility is included in every tier — as of 2026-09-05, zero axe-core violations across 175 routes of our seven profession sites (desktop and mobile).
Starter
€ 2,900
one-time
- Single-page practice presence
- GDPR-compliant contact form
- Imprint incl. Ärztekammer entry
- HWG-reviewed sample copy
- Mobile-first, system fonts
- Accessibility BFSG / WCAG 2.1 AA — measured, 0 violations
- No consent banner needed — 0 cookies, 0 third-party hosts
- Handover as static site
Pro
€ 6,900
one-time
- Everything in Starter
- Team page (photo, chamber, bio)
- Patient-friendly services page
- Online booking widget integration
- Motion Kit: text-reveal + scroll-fade
- GDPR Art. 9 notice on the form (health data, § 203 StGB)
- Accessibility BFSG / WCAG 2.1 AA — measured, 0 violations
- No consent banner needed — 0 cookies, 0 third-party hosts
- 3 revision rounds included
Custom
from € 12,000
on request
- Everything in Pro
- Multilingual (DE/EN/TR/AR)
- CMS integration for content management
- Custom booking journey
- Full GDPR Art. 9 privacy package
- Bespoke design system + brand work
- Accessibility BFSG / WCAG 2.1 AA — measured, 0 violations
- No consent banner needed — 0 cookies, 0 third-party hosts
- Priority support for 12 months
Maintenance packages (optional)
Basic € 89 / mo Hosting, updates, backup
Pro € 189 / mo + Content updates & SEO reporting
Premium € 549 / mo + New development & priority support
From briefing to
go-live — in four steps.
Step 1 1–2 days
Briefing & analysis
Discovery call: practice, specialty, target patients, compliance requirements. Analysis of your current online presence and HWG risk assessment.
Step 2 3–5 days
Design & concept
Design system, typography, colour concept, page structure. HWG-compliant copy drafts. Two design directions, review, and sign-off.
Step 3 5–7 days
Development & compliance
Built in Astro with motion integration, imprint, GDPR notices and BFSG review. Online booking integration on request as a Custom-scope integration — that is when the consent layer is added.
Step 4 1–2 days
Handover & go-live
Cross-browser testing, Lighthouse audit, final HWG review, deployment guide or direct deployment. Revision rounds included.
Send us an inquiry
Tell us about your practice. We respond within 24 hours.
Response time
Within 24 hours
Initial call
Free, 30 minutes, in English or German